GLOBAL TO LOCAL GUIDE:
Adobe InDesign, Adobe Illustrator &
Adobe Photoshop
Fall 2023
Global to Local is a multifaceted guide created to encourage the people of Athens to branch out of the usual downtown area and get a taste of the local ethnic cuisine that Athens has to offer!
MY ROLE:
With a team of 8 designers, we split into 2 teams, digital & print. We created this guide/campaign to get the word out about these locally-owned restaurants and to expose particularly the students of UGA® to the diverse culture of Athens through food
My roles on the digital team included shooting photo and video content, choosing & editing photos, designing a visual system/model for all of the Instagram posts to follow, designing the grid layout/ posting on Instagram, and working on various individual posts.
INTRODUCTION POSTS:
The Instagram design started here where I created the concept of three pictures in a row to introduce each restaurant with a shift in color so the specific color can be associated with the restaurant.
I decided to incorporate the concept of customer reviews and comments into our posts to create a community around the food!
MORE DIGITAL MEDIA:
Other digital group members worked on creating reels, infographics, maps, interviews with owners etc.
GATHERING CONTENT!
I got the chance to visit 2 out of 5 restaurants and gather content about the food, atmosphere, and overall experience! After the photos were taken, I picked out the best and edited them for our feed.
BOOKLET:
The booklet functions as a challenge or game for the participants. They would pick this up at the first restaurant and receive collectible stickers from each restaurant they visit!
