GLOBAL TO LOCAL GUIDE:

Adobe InDesign, Adobe Illustrator &
Adobe Photoshop

Fall 2023


Global to Local is a multifaceted guide created to encourage the people of Athens to branch out of the usual downtown area and get a taste of the local ethnic cuisine that Athens has to offer!

MY ROLE:

With a team of 8 designers, we split into 2 teams, digital & print. We created this guide/campaign to get the word out about these locally-owned restaurants and to expose particularly the students of UGA® to the diverse culture of Athens through food

My roles on the digital team included shooting photo and video content, choosing & editing photos, designing a visual system/model for all of the Instagram posts to follow, designing the grid layout/ posting on Instagram, and working on various individual posts.

INTRODUCTION POSTS:

The Instagram design started here where I created the concept of three pictures in a row to introduce each restaurant with a shift in color so the specific color can be associated with the restaurant.

I decided to incorporate the concept of customer reviews and comments into our posts to create a community around the food!

MORE DIGITAL MEDIA:

Other digital group members worked on creating reels, infographics, maps, interviews with owners etc.

GATHERING CONTENT!

I got the chance to visit 2 out of 5 restaurants and gather content about the food, atmosphere, and overall experience! After the photos were taken, I picked out the best and edited them for our feed.

BOOKLET:

The booklet functions as a challenge or game for the participants. They would pick this up at the first restaurant and receive collectible stickers from each restaurant they visit!

 In the end we learned the value of working as a team and how we could count on each other to do each piece of the project! We also learned so much about the different cuisine in Athens, and it was a new experience venturing out of our usual go-to spots! We can only hope that if others were to browse our social media and pick up our book, they would have the same experience!

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